• Affiliate Marketing Tips

    We offer newbie-friendly affiliate marketing tips to help you in making solid income online via affiliate marketing.

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Affiliate marketing is more than just product sale – Explore its other value propositions

By Affiliate Hat On October 29, 2012 No Comments

As Google is coming down heavily on sites with duplicate or thin content by making major changes in its algo, affiliate marketers are feeling jittery. Previously affiliate marketers have never given serious thought the quality of the articles that are getting posted in their sites as they were predominantly concentrating on creating marketing gimmicks to trigger more conversions by sending traffic directly to affiliate sites. But now, things are changing, slowly but surely. As of course some lazy affiliate marketers are going nuts and they are making a huge hue and cry that the days of affiliate marketing is numbered, the reality is vastly different. Real affiliate marketers do believe that affiliate marketing is now going through a tough transitional phrase and like anything else in the world, it will rise up against all adversaries.  And the good news is that people still love affiliate marketers and below are the reasons why:

Incremental Sales: Affiliate marketing is standard business practice and believe me, Google is not against the practice of affiliate marketing; rather it is against the unethical practices that some marketers are using to increase revenues. The mechanics of affiliate marketing are very simple and straightforward. Affiliate website earns revenues from the merchants whenever a visit clicks on a link on his website, land on the merchant web page and purchases the product eventually. So, this is a win-win situation for both the affiliate marketers and the merchants.  And this works precisely, when the content of the affiliate marketing website matches with the product of the merchants.

Affiliate Marketers are working for free: Of course, affiliate marketers are not that stupid but if you take it from the point of view of a merchant, you will realize the benefits. You are not employing anyone and you are not paying these affiliate marketers a penny unless they help you sell your product. Moreover, they are promoting your products and brand for free to their audience. Yes, this is a kind of Perform or Perish kind of model and therefore, affiliate marketers will work honestly and hard because they know, they will not get a penny if they fail to convert people via the affiliate channel.

And the biggest advantage of affiliate marketing is that setting up an affiliate marketing is not that tough. Basically it is entirely an automated process and you can try any of the popular affiliate marketing hub and you will be able to monitor the following metrics like – downloads, click through rate etc.

More Brand Awareness and More Exposure: Some top affiliate-marketing website generates millions of impressions together and I hope you can imagine the brand exposure your product or service can get by featuring a banner or something of that kind in those websites.

Targeted Advertising: Affiliate marketing like everything else in the world is evolving and it is evolving very fast. Just featuring banner and text ads may not work for all the merchants and for that reasons some merchants are now coming up with dynamically updating widgets and tools. With these sophisticated tools, publishers are now being able to create content to seize the attention of the visitors and to make the content and the products are relevant, they are now also using product data feed.

About the Author: Michael Evan is a passionate writer and he has written several articles on how to make a website for Site2You.com.


Tips to Track Your SEO Performance

By Affiliate Hat On November 3, 2011 No Comments

When you embark on your search engine optimisation (SEO) campaign you will be entering into a new learning phase of your life. You have, no doubt, by this stage set up your very own website. You have included a good balance of images and text. You have produced eye catching headlines. The one thing you haven’t got is traffic to your site. SEO is what you now have to do to get visitors.

There is much more to SEO than simply scattering important keywords throughout your text and organising links. You will have to closely monitor the effect of these keywords and ascertain if the links are being productive or not. SEO is all about search engine rankings. This means you want to have your particular website ranked above that of your competitors when people search keywords associated with your products or services. It must at least make the search engine’s first page. This will be the aim of your keywords or key phrases.

Carefully Chosen Keywords are Important to Your Success

In this sense your choice of keywords is paramount to your ultimate success. You should therefore think about what words you would use if you wanted to bring up your own site, or the words you believe other people might use to bring up a site such as the one you have put together. For instance if you are a lawyer you wouldn’t simply use the word lawyer as there would be millions around the world. You will have to refine it to what kind of lawyer you are, and in what area you practice. It could be something like ‘family law Sydney’ or ‘Michigan family law attorneys.’

Google Analytics or Site Stats are Invaluable in Tracking Your Traffic

Google analytics or site stats are useful tools to have to measure what is working for you and what is not. It will give you various measurements from which you can evaluate what is happening on your site. For instance one area that is tracked is ‘visits’. Knowing and understand this statistic is one of your most valuable insights into what is happening on your site and how your SEO is performing. Visits will give you the following information:

  • Page visits. This particular statistic lets you know how many pages on your site received visits during a certain period of time. You will see if it is trending up or down. If it is trending down you will need to find out why.
  • Page views. A similar record as that of page visits but it will go further in that it will tell you how many pages were actually viewed by each visitor to your site. It tells you whether your visitor became interested in the visit or disappeared as fast as he or she landed. For instance if 100 people visited your site and 101 page views were recorded it shows you that they are not staying to look around. If however, you had 100 visitors with 10,000 page views you can consider yourself as being quite successful.
  • Bounce rates. Bounce rates have to be compared against your visit readings. It gives you a measurement of how many people visited your site and whether they left immediately or hung around for a while. You will need to carefully study the percentage of bounces and put this up against your total traffic. This will tell you if the people making the visit are bothering to read, or look, at what you are trying to impart. If it happened that your traffic actually increased but your bounce rate increased as well you are not achieving any benefit. Once again it indicates people are leaving before learning what you have to say or sell. Similar to a person walking into a shop and immediately turning around and leaving without even bothering to look around. The ideal situation here would be when the traffic visiting your site increased and your bounce rate decreased. This will tell you that you are successfully getting people to come to your site, meaning the keywords are working to get them there and to keep them there, and that they are staying to look around a bit. This should mean you have a better chance of making sales.

Use Your Blog to Whet the Appetite for More

Before you settle back and wait for the money to start rolling in, you should be aware that bounce rates can sometimes be read incorrectly. If you have a good blog structured to point people towards your site for instance, your traffic may well increase because of the interest your blog created. Once on your site visitors may look around a bit but leave having got enough information from your blog.

Be careful that you are not imparting too much information in your blog and that your visitors are given more to interest them once they get to your web pages. If you find the visitors to your site are actually staying for some time it will indicate they are discovering what they want. If this is occurring your next job will be to take them further into your site and preferably not to leave until they have purchased from you.

Your key performance indicators (KPI) are therefore:

  • Number of pages indexed
  • Page yield
  • Known brand

Your blog will help promote your specific brand, and when a visitor has reached your landing page he or she will be reassured if you have used the same background colour and font as you did in your blog. By doing this your visitor will be more inclined to sub-consciously trust you as they will get a sense of familiarity.


How to Use Coupon Codes to Boost your Earning from Affiliate Programs

By Affiliate Hat On September 23, 2011 No Comments

Probably the number one benefit of doing affiliate marketing is that you don’t actually need to create anything to make money online.

Products or services? You don’t need to develop one; just pick the affiliate products you are passionate about and tell everybody about the products (and of course, ask them to buy via your affiliate links…)

Websites or blogs? You don’t need to have one; sure, establishing a site can help a lot, but it’s not the only way to make money via affiliate marketing.

There are 1001 ways to make money online promoting affiliate products – one of the most effective ones is incorporating coupon codes in your affiliate marketing campaigns.

Coupon codes 101

Coupon codes are essentially discount codes that are redeemable only if you “mention” them when you purchase the products or services. When you shop online, when you are about to check out you are often asked to enter coupon code to redeem discounts or any other perks.

Let me ask you this question: Where are you looking for such coupon codes? It’s only common sense – you would answer: Coupon sites! Or if you are an adventurous shopper, you can Google for – in example – “GoDaddy Coupon codes” and there you go – plenty of sites to browse for the GoDaddy coupon codes popping out on your search engine result pages.

If you are promoting one particular product, you are usually given an option to use particular coupon codes to help you attract buyers to buy from you. I am actually interested in affiliate programs that launch monthly coupon codes available to all affiliate marketers. No hassle, no fuss.

In some affiliate programs, you can even make your own coupon codes – usually allowing you to take a portion of your affiliate income margin to be given to your customers. For example, if Affiliate Program X is offering you 30 percent affiliate income, you may want to share 10 percent to your prospects in the form of discounts.

Obviously, I tend to avoid affiliate programs that don’t offer the option for us to promote coupon codes to help attracting prospects.

How to make money from my coupon codes?

It’s pretty straightforward, really – if someone buys a product you are affiliated with using your coupon code, you will get the affiliate commission. It’s that simple.

So, for example, if you join a web hosting affiliate program offering the ability to use Web Hosting Coupon codes to promote the hosting provider, you might want to get people to use the coupon codes to sign up for the web hosting service.

Okay – I’ve got the coupon codes to promote my affiliate products… what next?

So, now you surely want to get your coupon codes to be visible to as many eyeballs as possible, right? There are actually some ways to do it, but one of the most cost effective ways is by submitting your coupon codes to as many coupon sites as possible.

The premise is this: By submitting your coupon codes to such coupon sites, you can get your coupon codes exposed and well-buzzed to the coupon site visitors… and the search engines! We know that the search engines are the main vehicles to deliver targeted traffics that convert well. With that being said, it’s only logical to submit to high-trafficked coupon code sites.

I hope this blog post can help you earn more from your joined affiliate programs! Please share your experience in using coupon codes to attract prospects by commenting on this article :)


Top Affiliate Marketing Networks

By djfunkyslick On September 4, 2011 2 Comments

When it comes to affiliate marketing, there is a plethora of choices. If your intent is to make some money, choose any. If your intent is to make good money, then you need to choose one of the top affiliate marketing networks.

Top Affiliate Marketing Networks

Affiliate marketing is an amazing way to make great money. The main thing to think about here is; choosing the right program. For example, loan affiliate marketing programs are so saturated…you would be lucky to make any money.

It’s not that you need laser focused affiliate marketing programs, but you need reliable, trust worthy programs. Listed below for you are the top affiliate marketing networks I know of. You can make great money with any one or all of these programs.

Empyre Media – The Affiliate Network that Stands Out from the Rest. If you are looking for top payouts, the best exclusive offers, personal attention to your unique needs and unparalleled affiliate support – then you need to be working with Empyre Media! From set-up, to pay per click, to affiliate training and support – Empyre Media provides customized service that’s unparalleled by other affiliate networks.

Profit from Local Shopping – Keep 100% commission! – Google, eBay, Groupon and other major Internet companies are grabbing a piece of the local online marketing pie. Savvy affiliates can now earn from LOCAL too! Feature brand name merchants from major affiliate networks. Easy widgets and datafeeds. PLUS it’s FREE – keep 100% of your hard-earned commission.

AffiliateWire – The New Breed of Affiliate Network. This high-paying network is quickly becoming the platform of choice for savvy affiliates. Operating in the PC Utility space, RevenueWire offers an average of 75%+ commission, 3%+ conversion rates, twice-monthly payouts & expert affiliate managers.

CPAway – Earn More Revenue the CPAway. Looking for a high integrity affiliate network that can help you maximize your revenue? CPAway was founded by a group of online performance-based marketers and is trusted by many partners to provide them with the offers, support and tracking they need to be successful. Top payouts and 1000+ campaigns. Join Here!

BidHere – High Commission Auction Affiliate Program with a Twist. Profit from online auctions! Generous commissions paid on both bid packages and product value. To ensure 100% transparency, we have partnered with Commission Junction & Google Affiliate Network.

Share Results is an affiliate network that specializes in personal attention and support. They offer numerous top affiliate programs including Real Networks, eLearners, Celebrity Seats, AdCafe, AutoTap, eDiets, Photobucket, ChimpFeet, KookooBear Kids and others.


Want To Make Affiliate Money? Think Shoes

By djfunkyslick On August 27, 2011 2 Comments

Not your typical type of affiliate program, I know. However, after doing some research, I think shoes are a great way to make some affiliate money.

Affiliate Shoe Programs

When deciding what affiliate program is going to make you money; you need to first consider the demand. Are people going to want or need your product? Without the want or need, you have no offer. Rather, you will end up with a junk offer.

Now, where shoes are concerned, everyone wants shoes….NEEDS shoes. Work, play, fashion….people love their shoes. And people will pay ridiculous amounts of money for good shoes. This is where you come in. You, as a shoe affiliate will offer them exactly what they need.

As an affiliate marketer, you know all about the Clickbanks and Amazons; but sometimes you need to narrow down a bit further. Define a niche. So, if you select shoes as your next affiliate program, drill down more and select heels…or athletic. Not absolutely necessary, but it will drive more targeted traffic your way.

So, I found a few shoe affiliate programs that will help you make the most of your marketing and profiting efforts. Good payouts, great selections of shoes and reputable companies as well. The LAST thing a successful affiliate marketer does is use scam, junk companies or products. If someone buys a shoe from you and the heel falls off on the first wear..you are done.

You have lost a customer for life and your word of mouth marketing just got a swift kick in the teeth…with that broken heel. I found a great resource for shoe affiliates, listing some of the top programs for you to join, that are not your everyday affiliate hubs.

Check out this one for instance:

Shoebuy.com is my final pick of shoe superstores. I don’t think you can go wrong with advertising shoes from this site. In addition to having a great selection, they’ve got terrific service and low prices. In addition, you’ll earn a whopping 17 percent commission on every sale. Check them out on Commission Junction.

The link below will take you to the best resource for shoe affiliate programs I could find. It’s relevant, up to date and top notch information. Thanks to Jeff Greer for compiling this list.

Shoe Affiliate Programs