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Archive for the ‘Basics’ Category

Cloaking, Masking & Redirecting Affiliate Links

By Affiliate Hat On May 1, 2009 5 Comments

Heya Melvin here. :)

From the last post we have defined and learned what is an affiliate link. Today we are going to discuss cloaking and redirecting links. Just a short question why do we actually need to cloak/mask/redirect links? Well as generations evolved and web surfers/buyers have become more ‘techy’, they have become more knowledgeable about affiliate links. If you have an affiliate link that looks like this ‘http://teethwhitener.com/?ref=googleguy’, it’s pretty obvious for them that the latter part is the referral key so its more likely that they would remove it.

Although these day affiliate companies have provided more solid-looking links and one which couldn’t easily be determined. Because of it the need for cloaking and masking has become less valuable. But still here we are going to tackle three different techniques.

Affiliate Masking – is simply making an affiliate link look like its not. It’s the most basic strategy and it happens at the status bar. In our example below, you can see that when you hover your mouse on the link it puts a different name/url. It can be done using javascript with the following code:

<a href=“http://www.true.com/?affiliate=affhat” onmouseover=” window.status=’true.com'; return true” onmouseout=“window.status=”; return true”>True Dating Program</a>

Link Redirection(most used) – is just simply making a link redirect or jump to the affiliate link itself. There are actually a lot of ways on doing it. There are also some thirdparty softwares that could get the job done for you for a very cheap price. Anyway here’s how to do it through PHP:

  1. <?php
  2. $urls = array (
  3. ‘neverblue’ => ‘http://c.azjmp.com/az/ch.php?f=1700&i=12&sub=affiliatecode’,
  4. ‘copeac’ => ‘http://rapidresponse.directtrack.com/index.html?super_affiliate_code=affilaitecode’
  5. );
  6. header (‘Location: ‘ . $urls[$_REQUEST[‘go’]]);
  7. ?>

Cloaking URL (advanced) – There are so many webmaster blogs that call link cloaking as link redirecting and its retarded. Anyway link cloaking is simply just using user agents to show different stuffs to bots and humans. This is done by some affiliates to avoid hurting their organic rankings and keep them ahead of most sites and also to have better rankings. This is also regarded as blackhat but I believe it’s not (if you’re not caught).

So those are different ways on ‘hiding’ your link as an affiliate link. I would very well suggest to just use link redirection for newbies as it doesn’t really take much to do it. Also, it’s been the most widely used tactic in the industry. If you have some questions or concerns, use the comment form below.


What Is An Affiliate Link?

By Affiliate Hat On April 29, 2009 1 Comment

So we have just learned that affiliate marketing is basically selling other people’s product and getting an affiliate commission in return. The question is how the heck do these networks know that it’s me that sold the product and not the other affiliates? The answer is it could be determined through your affiliate links.

Affiliate links are simply unique links which determines whether the certain product being promoted is under you or others. What’s the difference of affiliate links from normal links? Take a look:

http://teethwhitening.com/?213123 or http://affiliates.network.com/9689

http://teethwhitening.com/

It’s easy to notice that the first and second url is the affiliate link. The text highlighted in red is the unique number for each affiliates. Of course it varies depending on affiliate network and cloaking links which we will discuss in future posts. You can also see in the other link that it’s a little different from the first. Why? As time passes by, affiliate networks has largely evolved. The second link is just a ‘jump link’ which when clicked, would  also go directly to the first link. This has been done so affiliates could have better conversions and for the networks to have easier time in tracking. With that unique referral key, affiliate networks could easily track details such as clicks, impressions, conversions and etc. The third link, on the other hand is the direct link of the merchant. If someone purchases under that link, the merchant would get 100% of the revenue since it’s not an affiliate link

Just remember not to forget embedding your referral link to your landing page instead of just the direct link or you’ll just be wasting your time. In our future posts, we would be tackling ways on how to hide and cloak links for better conversions, so stay tuned!